Pricing · checked against Hook Agency

Same price as the big contractor agencies. No yearly contract.

Every number on this page is the real number. Marketing is month-to-month. Websites are a fixed price you can split over 12 months. Ad spend is always billed to accounts you own.

Monthly marketing

Local SEO

Most chosen
$2,800/mo

Starting price. Month-to-month.

Own the map pack and the organic results for the jobs you want in the towns you serve.

  • Google Business Profile management and review responses
  • City and service pages written in code, built from search data
  • Technical SEO, schema, and internal linking on every page
  • Citations and real links, not client-footer links
  • Monthly reporting call with leads by source
What's in it

AI Search

$4,000/mo

$2,000/mo when added to Local SEO.

Get cited in Google AI Overviews, ChatGPT, and Perplexity when a homeowner asks who to hire.

  • Answer-first page structure AI engines quote
  • Entity and schema work so the brand is recognized
  • Quotable data pages built from your own job history
  • Tracking of AI citations alongside organic rankings
What's in it

Google Ads + LSA

$2,000/mo

Management fee. Scales with ad spend. You own the ad account.

Calls this week from Google Ads and Local Services Ads, with waste cut every month.

  • Search campaigns built per service and per town
  • Local Services Ads setup and dispute handling
  • Call tracking and form tracking tied to jobs
  • Landing pages built in code, not a page builder
  • Recommended ad spend: $3,000/mo minimum
What's in it

Meta Ads

$3,000/mo

Starting price. Month-to-month.

Facebook and Instagram campaigns built from your crew's footage and real offers.

  • Creative built from your photos and job videos
  • Retargeting for site visitors who did not call
  • Lead forms routed straight into your Opusite CRM
  • Weekly creative rotation, monthly reporting
What's in it

Websites

Standard Website

$12,000

$1,000/mo over 12 months, or paid up front.

A conversion-ready contractor site on BKND's code base with your branding, content, and photos.

  • Written in code, loads in under a second
  • Service pages, reviews, and click-to-call on every screen
  • SEO structure and schema built in from day one
  • You own the code and the domain
  • Launched in weeks, not months
What's in it

Custom Website

Most chosen
$24,000

$2,000/mo over 12 months. Larger builds up to $50,000.

A fully custom site with hundreds of city and service pages, built to rank across your whole service area.

  • Everything in Standard
  • Custom design around your brand and buyer
  • Programmatic city, service, and storm pages (Weathershield: 540 pages)
  • Lead routing, call tracking, and CRM integration
  • Ongoing changes shipped the same day you ask
What's in it

Included with every plan

What every plan includes

The price matches the large agencies. What you get for it does not.

No yearly contract

Marketing plans are month-to-month. If the numbers stop making sense, you leave at the end of the month.

You talk to the builder

No account manager between you and the person doing the work. Changes go live the same day.

Opusite is included

Leads, reports, requests, e-signatures, and project tracking in one portal. No separate CRM subscription.

You own everything

Your site is code you own. Your ad accounts are yours. Your Google Business Profile stays in your name.

FAQ

Pricing questions

Because the scope is the same: technical SEO, content, Google Business Profile, ads, and reporting every month. What is different is where the money goes. There is no account manager layer, so the price pays for building, not meetings. And there is no 12-month contract.

Marketing plans are month-to-month. Websites are a fixed project price that can be split into 12 monthly payments. You can stop a marketing plan at the end of any month.

No. The $2,000/mo is the management fee. Ad spend is billed by Google to your own account, which you own. We recommend a minimum of $3,000/mo in ad spend so the campaign has enough data to optimize.

Yes. Every site is written in code, not assembled in a page builder. Once the project is paid, the repository and the domain are yours and the site can be hosted anywhere.

Every plan runs on Opusite, BKND's own platform. Your leads, reports, requests, e-signatures, and project tracking live in one portal instead of five tools.

Yes. Many clients start with a Standard or Custom website and add Local SEO once the site is live. The site is built with the SEO structure in place either way.

Tell me what jobs you want more of.

A 20-minute call. You get a plan and a price on the spot, from the person who will build it.