Contractor marketing · Elizabeth, NJ
Websites, SEO, and Google Ads built in code by the person you talk to. Same price as the big contractor agencies. No yearly contract.
540
pages built in code
WeatherShield Roofing
+135%
organic traffic
Same client, same year
5,800+
keywords ranking in Google
Rohnert Park Transmission
0
yearly contracts signed
Every client, month to month
Spec sheet
The same list the large contractor agencies sell, at the same price, without the yearly contract and without an account manager between you and the work.
Standard $12,000 · Custom $24,000
Written in code, not assembled in a page builder. When the project is paid, the repository and the domain are yours.
$2,800/mo
A page for every town you serve, map pack work, review flow, and real links. Cancel at the end of any month.
$4,000/mo · $2,000/mo with Local SEO
Getting your company cited when someone asks Google AI Overviews, ChatGPT, or Perplexity for a contractor near them.
$2,000/mo management
Search and Local Services Ads. Ad spend is billed by Google to an account you own.
$3,000/mo
Facebook and Instagram for the jobs people want to see before they call: roofs, kitchens, driveways.
None
Marketing is month to month. A website is a fixed price you can split into 12 payments.
The person on the call
BKND is founder-run. The person who scopes your plan is the person who writes the code and the pages.
Opusite, included
Calls, forms, and requests land in one portal you can open on your phone, with the report next to them.
Elizabeth, NJ
Clients on page one in New Jersey, South Carolina, and California. Rankings tracked, not guessed.
What we build
A site that ranks, the marketing that feeds it, and the software that catches the lead. Each one is priced on its own line, so you can start with one and add the next when the numbers say so.
Built for Roofing · HVAC · Plumbing · Electrical · Paving and sealcoating · Cleaning · Kitchen remodeling · Auto repair
$12,000 standard · $24,000 custom
Written in code, not assembled in a page builder. WeatherShield Roofing's site is 540 pages: one for every town on the Grand Strand and every roof problem a homeowner searches. When it is paid, the repository and the domain are yours.
How we build websites$2,000 to $4,000 a month · no contract
Local SEO, AI search, Google Ads with Local Services Ads, and Meta. Randy's Sealcoating holds #1 in the US for “seal coating driveway cost”. Dimatic Control holds #1 for “why is my thermostat not working”. Rankings are checked, not guessed.
What the marketing plans includeScoped and quoted per project
Opusite, the portal every client logs into, is software we wrote ourselves. When a shop needs its own tool, a dispatch board, an estimate builder, a customer login, the same person writes it in the same code.
See what we have builtOpusite · included with every plan
Every BKND client gets a login. Calls and form fills show up with the source attached, next to the monthly report, so the question “is this working” has a number on it. It is the same software we run BKND on.
Same price, different deal
The published prices match theirs on purpose. The difference is in what the money buys.
| Line | The big contractor agencies | BKND |
|---|---|---|
| Contract | The big agenciesTwelve months, signed before they have earned a result. | BKNDMonth to month. Leave at the end of any month the numbers stop making sense. |
| Who you talk to | The big agenciesAn account manager who relays your notes to whoever does the work. | BKNDThe builder. Changes go live the same day you ask. |
| The website | The big agenciesA 30-page WordPress site on a theme they have sold before. | BKNDHundreds of town and service pages written in code. You own the code. |
| The report | The big agenciesRankings and impressions. | BKNDCalls and forms, by source, in your Opusite portal. |
| Software | The big agenciesMarketing only. You buy the CRM somewhere else. | BKNDCRM, e-signatures, and job tracking included with the plan. |
| Content | The big agenciesJunior writers filling a blog calendar. | BKNDPages built from search data for the jobs you actually want. |
Engagement outcomes
These outcomes describe the client engagements. The charts show search visibility; Google Search Console does not measure booked jobs or operating capacity.
Keywords ranking in Google
Reported new jobs booked per week
Reported capacity increase
Reported foot traffic
Case study
From steady to oversubscribed
Local SEO and a conversion-led site helped move a steady shop to oversubscribed. The chart shows the corresponding search-visibility trend.
Fernando Gomez
Business owner, 28 years
I've been in business for 28 years and worked with many people along the way. It's been a pleasure working with Charwin. Extremely happy with my website, SEO, and everything else he does for my company. His passion for his work is obvious and much appreciated.
Randy Franco
Construction services
BKND Development delivered exactly what they promised. The keyword strategy they crafted for our construction services worked like a charm — almost immediately we saw a steady stream of high-intent inquiries. Not fluff, not vanity metrics. Real leads turning into signed contracts.
Andrew Williams
The Library Dispensary, NJ
These guys make things happen for small businesses. We are seeing nothing but results here at The Library Dispensary of New Jersey.
How the work runs
The person who scopes your plan writes the pages, runs the ads, and reads the numbers. That is slower than a 30-person agency on paper and faster in practice, because nothing waits in a queue.
Week 1
We pull your Search Console history, your Google Business Profile, and the top three competitors for every town you serve. You get a written plan with the towns, the pages, and the price before anything is bought.
Weeks 2 to 4
The site or the campaign goes live. Town pages, service pages, call tracking, and your Opusite login, written by the person you spoke to on the call. No handoff to a production team, because there is not one.
Every month after
The monthly report shows calls and forms by source. Pages that rank get more pages around them. Pages that do not get rewritten. You can leave at the end of any month.
Let’s build
Tell us where you want to grow. We’ll engineer the system, run it on Opusite, and tie every result back to revenue.
