Hook Agency is a Minneapolis marketing agency for roofing, HVAC, plumbing, and other home-service contractors. Its published prices start at $2,800 per month for local SEO and $12,000 for a standard website. Its contact form lists contractors under $1 million in annual revenue as "Not a Fit at This Time," and Hook says it is usually the best fit for contractors over $3 million.
BKND Development is a contractor marketing agency in Elizabeth, New Jersey. BKND charges the same published prices as Hook, works month-to-month with no yearly contract, and takes contractors doing $500K to $3M a year. The founder writes the code and the pages himself, and every plan includes Opusite, BKND's own CRM and project software.
This page compares the two on price, terms, fit, and what each is better at. Every Hook number comes from Hook's own website, checked on September 10, 2026. BKND is not affiliated with Hook Agency.
The short version
- Price: identical on every published service. Hook lists $2,800/mo for local SEO. BKND lists $2,800/mo for local SEO. The same is true for AI search, Google Ads, Meta ads, and both website tiers.
- Terms: BKND's marketing plans are month-to-month and cancel at month end. Hook's pricing page does not state its commitment length. Ask on the intro call.
- Fit: Hook's contact form marks contractors under $1M as not a fit. BKND is built for the $500K to $3M contractor.
- Team: Hook shows a 32-person team on its pricing page. BKND is founder-run, and the person who scopes your plan is the person who builds it.
- Software: BKND includes Opusite (CRM, e-signatures, project tracking, requests, reports) with every plan. Hook lists a monthly reporting dashboard and a monthly video call.
- Pick Hook if you are past $3M, want a large specialist team with a deep video and content library, and are comfortable with the investment Hook describes.
What Hook Agency charges
Hook publishes its prices, which is rare for contractor agencies and worth crediting. The table below is copied from Hook's pricing page as it read on September 10, 2026. Hook's page shows a last-updated date of July 21, 2026.
| Hook Agency service | Published price | Hook's note |
|---|---|---|
| Local SEO | $2,800/mo | Starting price for SEO only |
| AEO (AI search optimization) | $4,000/mo | $2,000/mo when added to an SEO package |
| Pay-Per-Click (Google Ads + LSA) | $2,000/mo | Starting price, scales with service scope and ad spend |
| Meta Ads | $3,000/mo | Starting price |
| Standard Website | $12,000 | $1,000/mo split into 12 months, templated design |
| Custom Website | $24,000 | $2,000/mo split into 12 months, complex sites up to $50,000 |
On the same page Hook says its PPC management fee goes up as ad spend goes up, and that it is "more expensive than many companies" by design.
Who Hook Agency says it is for
Hook's contact form asks for annual revenue and offers five ranges: "Under $1M – Not a Fit at This Time," $1M–$3M, $3M–$10M, $10M–$20M, and $20M+. On the same page a Hook team member writes that Hook is "usually the best fit for growth-mode contractors over 3M+ because of the significant investment required."
That is not a criticism. It is a clear statement of who Hook is built for. If you are a contractor under $3M, you are the contractor this page is written for.
Hook Agency vs BKND, side by side
| Compared | Hook Agency | BKND Development |
|---|---|---|
| Local SEO | $2,800/mo | $2,800/mo |
| AI search (AEO) | $4,000/mo, or $2,000/mo added to SEO | $4,000/mo, or $2,000/mo added to SEO |
| Google Ads + LSA management | $2,000/mo starting | $2,000/mo, you own the ad account |
| Meta Ads | $3,000/mo | $3,000/mo |
| Standard website | $12,000 ($1,000/mo x 12) | $12,000 ($1,000/mo x 12, or paid up front) |
| Custom website | $24,000, complex sites up to $50,000 | $24,000, larger builds up to $50,000 |
| Commitment | Not stated on the pricing page | Month-to-month, cancel at month end |
| Revenue fit | Under $1M marked "not a fit," best fit over $3M | $500K to $3M contractors |
| Team | 32 people, per the team photo on Hook's pricing page | Founder-run. The founder writes the code and the pages |
| Software included | Reporting dashboard and a monthly video call | Opusite: CRM, e-signatures, project tracking, requests, reports |
| How pages get built | Not stated | In code, no page builder. 540 pages for one roofing client |
| Location | Minneapolis, MN | Elizabeth, NJ, serving NJ and the NYC metro |
Prices are the published starting prices on each agency's pricing page as of September 10, 2026. Both agencies say Google Ads fees scale with ad spend.
12-month cost, same services
Because the published prices match, the 12-month totals match. The difference is what you are locked into and what you get with it.
| Plan | Hook Agency, 12 months | BKND, 12 months |
|---|---|---|
| Local SEO only | $33,600 | $33,600 |
| Local SEO + AI search | $57,600 | $57,600 |
| Local SEO + Google Ads management (before ad spend) | $57,600 | $57,600 |
| Custom website + Local SEO | $57,600 | $57,600 |
| Custom website + SEO + AI search + Google Ads (before ad spend) | $105,600 | $105,600 |
Ad spend is extra with both. BKND recommends at least $3,000 per month in Google Ads spend and bills it to an account you own. Hook says your card is connected to the ad account and you own it.
The cost that does not show up in either table is the cost of leaving. With a month-to-month plan, a bad quarter costs you one quarter. With a longer commitment, it costs you the rest of the term. Hook's pricing page does not publish its term, so ask before you sign.
What BKND does that Hook's pages do not describe
- Takes the contractor Hook turns away. A $700K roofer or a $1.5M HVAC company gets the same plan, the same price, and the same person doing the work. See the roofing marketing page for how that plan is built.
- Month-to-month. Every marketing plan cancels at month end. Websites are a fixed price you can split over 12 months or pay up front.
- The founder builds it. For WeatherShield Roofing in Myrtle Beach, SC, BKND built 540 pages in code and organic traffic rose 135% in the same year. For Randy's Paving in Orange, NJ, BKND built a 919-page local SEO engine covering more than 40 New Jersey cities. Both are on the work page.
- Opusite is included. Leads, e-signatures, project tracking, requests, and reports live in one portal that comes with every plan, instead of five separate subscriptions.
- Same roads. BKND is in Elizabeth, NJ. For New Jersey and NYC-metro contractors that means on-site when it helps, and a Google Business Profile strategy written by someone who knows the towns.
What Hook Agency does better
- Scale. Hook shows a 32-person team and describes specialists per channel, including a dedicated copywriter on ads.
- Content and community. Hook publishes weekly video, roofing and HVAC podcasts, free mini courses, and runs a partners program. If you want to learn marketing from your agency, Hook has more to teach.
- Video case studies. Hook's pricing page features named clients on video: Rolls Mechanical, Prompt Action Pest, and Young Construction, with the numbers each reported.
- Meta creative. Hook sells "creative-driven Meta campaigns built with your brand, footage, and offers." BKND does not produce video creative in-house.
- Process depth for larger companies. Hook describes a three-step quality assurance pass on every site and a "Winning Website Formula" built from years of A/B testing.
If you are a $5M roofer with a marketing manager and a video budget, those things matter more than a founder answering your texts.
Who should pick which
| Your situation | Pick | Why |
|---|---|---|
| Under $1M in revenue | BKND | Hook's form marks you not a fit. BKND takes you at the same published prices. |
| $1M to $3M, first real agency | BKND | Month-to-month lets you prove it before you commit, and the founder builds the pages. |
| $3M+, want a big specialist team | Hook | This is the contractor Hook says it is built for. |
| Heavy Meta and video creative | Hook | Hook sells creative-driven Meta campaigns and produces a lot of video. |
| Want CRM, e-sign, and project tracking included | BKND | Opusite comes with every plan. |
| New Jersey or NYC metro | BKND | Local agency, on-site when useful. |
| Need a long public track record before deciding | Hook | Hook has published case studies and reviews for years. BKND's proof is smaller and named on its work page. |
Questions to ask both agencies on the intro call
- What is the minimum commitment, and what does cancelling cost?
- Who owns the website, the ad account, and the Google Business Profile if we part ways?
- Who actually writes the pages and the code, and can I talk to that person?
- How many pages will be live in month three, and what will they target?
- Which leads count in the monthly report, and how are they tracked?
- What happens to the management fee when ad spend goes up?
How this comparison was built
Hook Agency prices, notes, team size, and revenue tiers were read from hookagency.com/pricing and hookagency.com/contact-us on September 10, 2026. Hook's pricing page shows a last-updated date of July 21, 2026. BKND's prices are from bknddevelopment.com/pricing on the same date. Hook can change its prices or terms at any time, so confirm them with Hook before you sign. BKND Development is not affiliated with Hook Agency and has no commercial relationship with it.
Ready to compare for your own company? See BKND's full pricing or book a call.
FAQ
Frequently Asked Questions
Hook Agency's pricing page lists Local SEO at $2,800 per month, AEO (AI search optimization) at $4,000 per month or $2,000 per month when added to SEO, Pay-Per-Click management from $2,000 per month, Meta Ads from $3,000 per month, a Standard Website at $12,000 split into 12 monthly payments, and a Custom Website at $24,000 split into 12 monthly payments, with complex sites up to $50,000. These are Hook's published starting prices as of September 10, 2026.
Hook's contact form lists the revenue range "Under $1M" as "Not a Fit at This Time," and Hook says it is usually the best fit for growth-mode contractors over $3 million because of the investment required. Contractors between $1M and $3M can apply, but Hook positions itself for the $3M+ contractor.
Hook's pricing page does not state its commitment length, so ask Hook directly before you sign. BKND's marketing plans are month-to-month and cancel at month end, and websites are a fixed price you can split over 12 months.
BKND Development charges the same published prices as Hook Agency, works month-to-month, and is built for contractors doing $500K to $3M. The founder builds the pages in code, and every plan includes Opusite, a CRM with e-signatures, project tracking, and reporting.
No. BKND matches Hook Agency's published prices on every service: $2,800 per month for Local SEO, $2,000 per month for Google Ads management, $12,000 for a standard website, and $24,000 for a custom website. The differences are the commitment terms, the revenue range each agency is built for, who does the work, and the software included.
No. BKND Development has no commercial relationship with Hook Agency. Hook Agency figures on this page were read from hookagency.com on September 10, 2026, and Hook can change its prices or terms at any time.