Industry News

Platform updates, algorithm changes, and market trends. Stay informed about the latest developments in marketing and technology.

Featured

ChatGPT Ads Are Here: What This Means for Digital Marketing

OpenAI begins testing impression-based ads in ChatGPT with 800 million weekly users. This marks a seismic shift in how consumers discover products and how marketers must adapt their strategies.

February 4, 20267 min read

February 4, 2026·8 min read

Google's Universal Commerce Protocol: The New Standard for AI Shopping

Google unveils UCP, an open standard for AI-powered commerce backed by Shopify, Walmart, Visa, and 20+ major companies. This could fundamentally change how products are discovered and purchased online.

February 4, 2026·8 min read

Meta's Andromeda Algorithm: The Complete Shift to AI-Controlled Advertising

Meta's new Andromeda algorithm flips the advertising dynamic. The platform now controls targeting using your creative to determine audiences. Lookalike audiences are being phased out. Manual controls are fading. Here is what advertisers need to know.

February 4, 2026·7 min read

TikTok US Deal Closes: What the New Ownership Means for Advertisers

The TikTok US deal finalized January 22, 2026, creating a new joint venture with Oracle, Silver Lake, and MGX. New privacy policies, algorithm changes, and user backlash create uncertainty for advertisers. Here is what you need to know.

February 4, 2026·7 min read

Google AI Overviews Now Show Ads in 40% of Results: What Advertisers Must Know

Ads in Google's AI Overviews have grown from 3% to 40% of results in under a year. This is no longer an experiment. It is the reality of search in 2026. Here is how to adapt your strategy.

January 26, 2026·5 min read

Your Marketing Agency is Lying to You

That $3,000/month report full of "impressions" and "reach"? It might be hiding the fact that you're getting nothing in return.