Roofing websites · BKND Development, Elizabeth, NJ
Roofing website design, priced in public.
A roofing website that brings in calls needs a page for every service and every town you work, storm and insurance pages, and a phone number on every screen. BKND builds them in code for $12,000 (Standard) or $24,000 (Custom), each payable over 12 months, and the code and domain are yours once it is paid.
Prices from bknddevelopment.com/pricing, checked October 19, 2026
- Standard website
- $12,000
- or $1,000/mo for 12 months
- Custom website
- $24,000
- or $2,000/mo for 12 months
- Who owns it
- You
- code and domain, once paid
- Marketing contract
- None
- month to month
What a roofing website needs
Eight things every roofing website should have
This list comes from the two roofing sites further down this page. Check your current site against it before you pay anyone to rebuild it.
- 01
A page for every roof service you sell
Replacement, repair, flat roofs, gutters, siding: each gets its own page so it can rank on its own search. One “services” page cannot rank for six different jobs.
- 02
A page for every town you want calls from
Homeowners search “roof repair” plus their town. WeatherShield has 36 location pages; R&E Roofing has 84 town pages.
- 03
Storm damage and insurance claim pages, written before the storm
Google has to find and index a page before it can show it, so a storm page has to exist before the storm, not after. Both sites carry storm damage and insurance claim pages year round.
Photo: Win Henderson, FEMA (public domain). Damage assessment after a 2010 Oklahoma storm. - 04
A free inspection or quote page
Keep it short: name, phone, address and the problem. Anything else can wait for the call.
- 05
Tap to call on every screen
The number belongs in the header of every page, not only on the contact page, so a visitor on a phone can call with one tap.
- 06
Price answers before the call
A cost guide or calculator answers the first question every homeowner has. R&E Roofing’s site has a roof replacement cost calculator for New Jersey.
- 07
Your own job photos
Stock photos of a stranger’s roof prove nothing. Your crew on your jobs in your towns is the proof a homeowner looks for.
- 08
Code you own, and schema built in
Google says structured data gives it explicit clues about what a page means. Owning the code means you can move hosts or builders without starting over.
Roofing website examples
Two roofing websites BKND built
Both are live. Open them on your phone and look at how the pages are laid out. The page counts below come from each site’s public sitemap, counted on October 19, 2026.
Myrtle Beach, South Carolina
WeatherShield Roofing
594 URLs in its sitemap, including:
- 45
- service pages
- 36
- location pages
- 8
- free inspection pages: a main one plus 7 towns
- 293
- blog guides, incl. hurricane and insurance claim topics
Coastal roofing is storm work. The site answers the insurance and hurricane questions homeowners search before they call, and seven Grand Strand towns each get their own free inspection page.
Visit weathershieldroofers.comOrange, New Jersey (Essex County)
R&E Roofing
3,090 URLs in its sitemap, including:
- 2,815
- service pages, by service and town
- 84
- town pages
- 4
- tools, incl. a roof replacement cost calculator
- 2
- storm damage pages, incl. insurance claims
A New Jersey roofer competes town by town. The site gives towns and services their own pages, plus calculators that answer the price question before the first call.
Visit randeroofing.com
Roofing website cost in 2026
What roofing websites cost, from each company’s own page
Every price below was read on October 19, 2026 from the provider’s own pricing page or post, linked in each row. RoofWebs’ template sale prices run until October 23. Monthly plans are added up so you can compare the full cost, not the monthly number.
RoofWebs
Silver template
- Price
- $799 sale ($899 regular)
- Full cost
- $799 + $40/mo hosting
- Pages
- 10
- Terms
- Self-managed WordPress template
RoofWebs
Platinum template
- Price
- $1,399 sale ($1,599 regular)
- Full cost
- $1,399 + $40/mo hosting
- Pages
- 30
- Terms
- Self-managed WordPress template
RoofWebs
Custom Startup
- Price
- $295/mo + $695 setup
- Full cost
- $7,775 over 24 months ($295 × 24 + $695)
- Pages
- Up to 10
- Terms
- 24-month commitment; hosting and management included
RoofWebs
Custom Advanced
- Price
- $495/mo + $1,295 setup
- Full cost
- $13,175 over 24 months ($495 × 24 + $1,295)
- Pages
- Up to 35
- Terms
- 24-month commitment; hosting and management included
Hook Agency
Custom website package
- Price
- $1,750/mo for 12 months
- Full cost
- $21,000 ($1,750 × 12)
- Pages
- Not stated
- Terms
- 12 monthly payments
BKND
Standard website
- Price
- $12,000, or $1,000/mo
- Full cost
- $12,000 ($1,000 × 12)
- Pages
- Service pages for your trade
- Terms
- Fixed price; code and domain yours once paid
BKND
Custom website
- Price
- $24,000, or $2,000/mo
- Full cost
- $24,000 ($2,000 × 12); larger builds up to $50,000
- Pages
- Hundreds of town and service pages
- Terms
- Fixed price; code and domain yours once paid
Hosting is not in the BKND or Hook rows because neither page lists a hosting fee next to the website price. Ask for it in writing. For a line-by-line look at the bigger agencies, see BKND vs Hook Agency and our full pricing page.
Template, rental or owned
Three ways to buy a roofing website
Each one fits a different roofer. The right pick depends on how many towns you want calls from and whether you want to own the site.
Template site
New or small roofers who need a clean site this month.
Strengths
Low price and fast. RoofWebs has sold roofing templates since 2007, includes shingle styles and colors on the site, and lets you edit every page yourself.
Limits
10 to 30 pages. Not enough to rank in many towns for many services.
Managed custom site on a contract
Roofers who want someone else to host and run the site for a monthly fee.
Strengths
Low setup cost, custom design, hosting and updates handled for you.
Limits
You are paying rent. RoofWebs’ custom packages need a 24-month commitment; ask any provider what happens to the site if you leave.
Custom site you own outright
Roofers who want to rank across a whole service area and keep the asset.
Strengths
Built in code, with room for hundreds of town and service pages on a Custom build; the code and domain are yours once paid.
Limits
The highest upfront price of the three: $12,000 to $24,000 at BKND, $21,000 at Hook Agency.
Built for the phone
The call starts on a phone screen
A homeowner with a leak is not at a desk. Every BKND website comes with click-to-call on every screen and its SEO structure and schema built in from day one.
- Click-to-call on every screen
- Service pages for each job you sell
- Programmatic city, service and storm pages on Custom builds
- Lead routing, call tracking and CRM integration on Custom builds
How a build runs
From a 20-minute call to a site you own
01
A 20-minute call
Tell us what jobs you want more of and where. You leave the call with a plan and a price.
02
Page map from search data
We plan the city and service pages from search data: the jobs and towns people actually search for.
03
Build in code
Your branding, your content and your photos. Service pages and click-to-call on every screen.
04
Launch with SEO in place
SEO structure and schema are built in from day one, not added later.
05
Handover
Once the project is paid, the repository and the domain are yours. Add Local SEO later if you want new pages every month.
FAQ
Roofing website questions, answered
- How much does a roofing website cost?
- Published prices checked on October 19, 2026: RoofWebs templates start at $799 (sale price, $899 regular), and Hook Agency's custom website is $21,000. BKND's Standard roofing website is $12,000 and the Custom website is $24,000. Either can be paid up front or split into 12 monthly payments of $1,000 or $2,000. Larger custom builds go up to $50,000.
- Do I own my roofing website?
- With BKND, yes. Every site is written in code, not assembled in a page builder, and once the project is paid the code repository and the domain are yours and the site can be hosted anywhere. Ask any provider this before you sign: RoofWebs' custom packages, for example, are monthly plans with a 24-month commitment and include their hosting and management.
- How long does a roofing website take to build?
- Our pricing page lists the Standard website as "launched in weeks, not months." A Custom build depends on how many town and service pages it carries, so ask on the call. The biggest factor on your side is how quickly you send photos, your service list and your towns. The first call takes 20 minutes and ends with a plan and a price.
- Is a roofing website template good enough?
- For a new roofer who needs to look legitimate this month, a template can be enough. RoofWebs' templates include 10 to 30 pages. The limit shows when you want to rank in many towns: a page for each of 6 services in each of 20 towns is 6 × 20 = 120 pages, four times what a 30-page template holds.
- What pages should a roofing website have?
- A page for each roof service you sell, a page for each town or county you want calls from, storm damage and insurance claim pages, a free inspection or estimate page, a gallery of your own jobs, and an about page with your licence and insurance details where they apply. Both roofing sites shown on this page carry service, town, storm damage, and inspection or quote pages.
- Can you redesign my roofing website without losing my rankings?
- Losing rankings is the main risk in any redesign. Google's guide to moving a site with URL changes says to prepare a mapping from each current URL to its new one, redirect the old URLs to the new ones, and monitor traffic on both. In practice: list every page that gets search traffic today, keep those addresses where possible, redirect the rest to the closest new page, and check the old pages in Search Console after launch. Ask any builder how they will do this before you sign.
- Do you only build websites for New Jersey roofers?
- No. BKND is based in Elizabeth, NJ and serves clients across the United States with remote-first collaboration. WeatherShield Roofing, one of the sites shown on this page, is in Myrtle Beach, South Carolina.
- Do I need SEO on top of the website?
- Every BKND site has its SEO structure and schema built in from day one. Ongoing Local SEO is a separate plan at $2,800 a month, month to month, for roofers who want new town and service pages and Google Business Profile work every month.
Related
Sources, checked October 19, 2026