Roofing Marketing That Drives Qualified Leads
Roofing companies are fighting for every lead. Between pay-per-lead platforms taking a cut, $50+ Google Ads clicks, and competitors outranking you on every search, you need a marketing partner that understands the roofing business.
BKND Development builds roofing marketing systems that generate leads you own -- not leads you rent. SEO, Google Maps, storm damage content, and conversion optimization built specifically for roofing companies.
Why Roofing Companies Need Digital Marketing
The roofing industry is driven by urgency. When a storm damages a roof or a homeowner notices a leak, they go straight to Google. The roofing companies that appear at the top of search results and in the Google Maps 3-pack get the calls. Everyone else gets nothing. With average roof replacement jobs worth $8,000 to $15,000, every missed search result is thousands of dollars left on the table.
Most roofing companies rely on pay-per-lead platforms like Angi, HomeAdvisor, or Thumbtack -- paying $50 to $150 per shared lead that three other roofers also received. SEO builds a lead generation system you own. Once your roofing company ranks on Google, every lead is exclusive and free. That is how you build a roofing company marketing system that scales.
Storm-driven demand makes roofing marketing unlike any other industry. You need content indexed and ranking before the storm hits, a Google Business Profile optimized to capture map searches, and a website that converts panicked homeowners into booked inspections. That is exactly what we build.
read reviews before hiring a roofer
Homeowners research roofing contractors extensively before calling. Your online reputation directly determines how many leads convert.
average roof replacement value
Roofing is a high-ticket service. Every first-page ranking you hold generates thousands of dollars in potential revenue each month.
ROI organic vs paid leads
Over 12 months, roofing companies that invest in SEO generate leads at one-third the cost of Google Ads and pay-per-lead platforms.
Roofing Marketing Services
Everything Your Roofing Company Needs to Dominate Search
From technical SEO to reputation management, we cover every channel roofing companies need to generate consistent, qualified leads.
Roofing SEO
Rank for high-value keywords like 'roofing contractor near me,' 'roof replacement,' and 'emergency roof repair.' We target the searches that turn into $8K-$15K jobs.
Google Maps Optimization
Dominate the local 3-pack where homeowners find roofers. Full Google Business Profile optimization, citation building, and geo-targeted content for your service area.
Storm Damage Content
Pre-built storm damage pages ready to capture surges in search demand after hail, wind, and hurricane events. Be the roofer homeowners find when they need you most.
Paid Lead Generation
Strategic Google Ads campaigns targeting high-intent roofing searches. We optimize for cost-per-lead, not just clicks, so every dollar drives real roofing jobs.
Review & Reputation Management
Build a 5-star reputation that converts searchers into callers. Automated review requests, professional response drafting, and reputation monitoring across platforms.
Website Conversion Optimization
Turn website visitors into estimate requests. Click-to-call optimization, fast-loading pages, trust signals, and lead forms designed for roofing customers.
Our Process
How We Get Roofing Companies to Page One
A proven five-step process built for the roofing industry. From audit to lead tracking, every step is designed to generate real roofing jobs.
Roofing Market Audit
We audit your current online presence, analyze your local competition, and identify the highest-value roofing keywords in your market. You get a clear picture of where you stand and where the opportunity is.
Keyword & Competitor Strategy
Map every roofing service you offer to the keywords homeowners actually search. Analyze what your top-ranking competitors are doing and build a strategy to outrank them.
Technical SEO Foundation
Fix site speed, mobile experience, schema markup, and crawlability issues. Most roofing websites have technical problems that prevent them from ranking -- we fix them directly.
Content & Link Building
Create service pages, location pages, and storm damage content that ranks. Build authority through roofing directory listings, local partnerships, and industry-relevant backlinks.
Track Leads & Scale
Every phone call, form submission, and direction request is tracked back to its source. Monthly reports show exactly how many leads SEO is generating and at what cost.
Why Choose Us
What Sets Our Roofing Marketing Apart
Most marketing agencies treat roofing companies like every other client. We understand storm cycles, seasonality, and the high-trust nature of roofing purchases.
We Know Roofing Seasonality & Storm Cycles
Roofing demand spikes after storms and peaks during spring and fall. We build your content calendar around weather patterns and seasonal demand so you capture leads when volume is highest.
Developer-First Implementation
We build and modify websites directly. No waiting on a dev team to implement SEO recommendations. Changes go live the same day, which means faster results for your roofing company.
AI-Enhanced Competitive Analysis
We use AI tools most marketing agencies do not have access to. Deeper keyword research, faster competitive analysis, and content optimization that keeps you ahead of other roofers in your market.
Full Transparency on Leads & ROI
No black box marketing. You see every lead source, every keyword driving traffic, and exactly what your cost per roofing lead is. Monthly reports with real numbers, not vanity metrics.
FAQ
Roofing Marketing Questions Answered
Common questions from roofing company owners about digital marketing, SEO, and lead generation -- answered honestly.
Roofing marketing costs typically range from $1,500 to $5,000 per month depending on your market competition, number of service areas, and the channels you want to invest in. SEO-focused campaigns start around $1,500/month while comprehensive programs including paid ads and content marketing may require $3,000-$5,000/month. We offer flexible month-to-month agreements because our results speak for themselves.
Most roofing companies see measurable ranking improvements within 3-4 months and significant lead increases by 6-8 months. Local SEO improvements like Google Maps rankings tend to happen faster than organic rankings for competitive terms like 'roofing contractor near me.' Storm damage content can generate traffic almost immediately after a weather event if the pages are already indexed.
Getting your roofing company into the Google Maps 3-pack requires a fully optimized Google Business Profile, consistent business citations across directories, positive reviews with responses, and geo-targeted content on your website. We handle all of this as part of our roofing local SEO service, including category optimization, service area setup, and ongoing review management.
Yes, but strategically. Storm damage content should be built before storm season so pages are already indexed and ranking when homeowners search for emergency roof repair. We create evergreen storm damage service pages plus seasonal content that captures high-intent searches during and after major weather events in your service area.
Reviews are critical for roofing companies. 97% of consumers read reviews before hiring a contractor, and roofing is a high-trust purchase. Google also uses review signals as a ranking factor for local search. We help roofing companies build a review generation system, respond to all reviews professionally, and leverage positive reviews in marketing materials.
Both have a role, but SEO delivers better long-term ROI for roofing companies. PPC costs for roofing keywords average $50+ per click, making it expensive to sustain. SEO builds organic visibility that generates leads without per-click costs. Most roofing companies benefit from PPC for immediate leads while SEO builds sustainable traffic. Over 12 months, organic leads typically cost 3x less than paid leads.
We set up call tracking, form submission tracking, and Google Analytics goals so you know exactly where every lead comes from. You get monthly reports showing leads by source (organic search, Google Maps, paid ads, direct), cost per lead by channel, and which keywords are driving the most valuable roofing leads.
Yes. Multi-location roofing companies need a different strategy than single-location roofers. We create location-specific landing pages, manage separate Google Business Profiles for each location, build local citations per service area, and ensure your brand maintains consistency across all markets while targeting location-specific keywords.
Ready to Grow Your Roofing Business?
Stop losing roofing jobs to the
company ranked above you.
Free roofing marketing audit. We will show you exactly where your competitors are winning leads and how to take them back.