
Why Teams Look for Zoom Alternatives
Zoom became synonymous with video calls during the remote work acceleration of 2020, and it remains one of the most recognized tools in the category. But several recurring criticisms drive teams to evaluate alternatives:
- Per-host pricing: Zoom's Pro plan charges per host — every person who needs to start a meeting needs a license. For organizations where many team members occasionally host calls, this multiplies cost rapidly. At $15.99-$19.99/host/month, a team of 15 hosts pays $240-$300/month for a single tool that may overlap with video capabilities already included in Google Workspace or Microsoft 365.
- Security and privacy history: Zoom had widely reported security issues early in its growth, including "Zoom-bombing" incidents, questions about end-to-end encryption claims, and data routing through Chinese servers. While Zoom has substantially improved its security posture, enterprises in regulated industries often prefer alternatives with a cleaner compliance track record.
- Feature overlap with existing tools: Organizations paying for Google Workspace or Microsoft 365 are paying for video conferencing they may not be using, while also paying separately for Zoom. Consolidating to the video tool already included in the productivity suite is a straightforward cost reduction.
- Download friction for external meetings: Zoom's browser experience is less capable than its native app, and some participants (especially non-technical clients) encounter friction with app installation. Browser-native alternatives like Google Meet and Whereby eliminate this barrier.
- Meeting culture problems: A growing body of teams recognize that the default to synchronous video calls creates unnecessary meeting load on distributed teams. Async-first alternatives like Loom address this by replacing a class of meetings with recorded video messages.
Quick Comparison: Zoom vs. Top Alternatives
| Tool | Best For | Free Plan | Starting Price |
|---|---|---|---|
| Google Meet | Google Workspace teams | Yes (60 min) | Included in Workspace ($6/user/month) |
| Microsoft Teams | Microsoft 365 organizations | Yes (60 min) | Included in M365 ($6/user/month) |
| Whereby | Client-facing meetings | Yes (1 room) | $6.99/month |
| Around | Remote team presence | Yes | $9.99/user/month |
| Loom | Async video messaging | Yes (25 videos) | $12.50/user/month |
| Jitsi Meet | Free, private, no-account | Fully free | Free |
| Webex | Enterprise compliance | Yes (40 min) | $14.50/user/month |
| Riverside.fm | Podcast/content recording | Yes (2hr/month) | $15/month |
Google Meet
For organizations already paying for Google Workspace, switching from Zoom to Google Meet is the most straightforward cost reduction in the video conferencing category — Meet is already included, and for most standard meeting needs, it covers everything teams use Zoom for. The browser-native experience means no app installation for participants, and the Google Calendar integration makes scheduling frictionless: every Calendar invite includes a Meet link automatically.
Google has invested significantly in Meet's feature set. Noise cancellation, background blur and replacement, live captions with AI-powered transcription, breakout rooms, polls, and meeting recording to Google Drive are all available on standard Workspace plans. The AI-generated meeting summaries (Gemini integration) produce usable recaps without a separate transcription service.
Meet's limitations show at larger scales and in webinar scenarios. Zoom Webinar's audience management features — registration, Q&A moderation, panelist management, post-event analytics — are more mature. For all-hands meetings above 500 participants or external webinars with complex audience management requirements, Zoom Webinar or YouTube Live remain stronger options.
Microsoft Teams
Microsoft Teams video meetings are the Google Meet equivalent for Microsoft 365 organizations. Included in every Microsoft 365 Business subscription, Teams provides HD video and audio, meeting recording with automatic transcription, breakout rooms, live reactions, polls, and Together Mode (an AI-composited shared background). For the majority of internal meeting and external client call use cases, it competes directly with Zoom Pro.
Teams' standout features for meetings are its AI capabilities, delivered through Microsoft Copilot. Meeting summaries, action item extraction, and intelligent recap are available on eligible plans — reducing the note-taking overhead that makes meetings expensive. The integration between Teams meetings and the rest of Microsoft 365 (automatic attachment of relevant documents, meeting notes that flow to OneNote or Loop) creates a meeting experience more connected to actual work than Zoom's standalone approach.
The common friction with Teams for video meetings is the interface — scheduling an ad-hoc call or sharing a meeting link with an external participant requires more steps than Zoom's simple host-and-share model. For organizations deeply embedded in Microsoft 365, this friction is worth managing for the cost consolidation benefit.
Whereby
Whereby solves a specific problem that Zoom doesn't address well: external-facing meetings with guests who shouldn't need to install anything. Whereby rooms have permanent URLs — your room exists at the same address every time, and anyone with the link joins instantly in their browser. No account, no download, no waiting room admission ritual. For consultants, coaches, customer success teams, and agencies doing frequent external calls, this frictionless experience is a meaningful competitive advantage.
Whereby also offers an embeddable video API — you can integrate a Whereby room directly into your web application, allowing video calls to happen inside your product without routing users to a separate tool. This makes it popular for telehealth platforms, online tutoring services, and customer support tools that need in-app video.
The trade-off is feature depth. Whereby's recording, breakout rooms, and participant management are available but less mature than Zoom's. For large webinars, complex all-hands meetings, or organizations that rely heavily on Zoom's breakout and workshop features, Whereby is better suited as a client-call tool than a complete Zoom replacement.
Loom
Loom represents a different philosophy about when video should be used: not every communication need that defaults to a meeting actually requires synchronous interaction. Status updates, design reviews, bug walkthroughs, onboarding walkthroughs, and feedback on work-in-progress can all be handled effectively with a recorded screen + camera video that recipients watch and respond to on their own schedule.
For distributed teams working across significant time zone differences — where scheduling overlap is genuinely difficult — Loom is transformative. A developer in Berlin can review a design and record detailed feedback for a designer in San Francisco without a 6 AM or 10 PM call. The video is timestamped, transcribed automatically, and commentable at specific moments.
Loom doesn't replace all meetings — real-time collaboration, decision-making with multiple stakeholders, and relationship-building benefit from synchronous video. But teams that adopt a "send a Loom first, schedule a call only if necessary" default often find they eliminate 30-50% of their scheduled meetings without losing communication quality.
Jitsi Meet
Jitsi Meet is the most accessible completely-free video conferencing option: go to meet.jit.si, type a room name, share the URL, and you have a functional video call with no account, no time limit, and no cost. For teams that need occasional video calls without a subscription, or for privacy-conscious organizations that want to self-host their video infrastructure, Jitsi is the strongest open-source option.
The self-hosted version of Jitsi runs on standard Linux infrastructure and gives organizations complete control over their video data — call recordings, participant metadata, and audio/video streams stay entirely within your infrastructure. This is particularly relevant for healthcare organizations (HIPAA), legal firms, government agencies, and enterprises with strict data residency requirements who cannot use commercial cloud-hosted video services.
Which Zoom Alternative Should You Choose?
- You're already on Google Workspace: Google Meet — use what you're paying for, nearly feature-equivalent for standard meetings.
- You're already on Microsoft 365: Microsoft Teams — included in your subscription, with AI meeting summaries as a bonus.
- You do frequent client or external calls: Whereby — frictionless browser-based joining for guests, persistent room URLs.
- You're a distributed team with time zone challenges: Loom — replace unnecessary sync meetings with async video.
- You want free and fully private: Jitsi Meet — zero cost, no account, self-hostable.
- You need enterprise compliance: Webex — strongest security and compliance posture.
- You record podcasts or video interviews: Riverside.fm — local recording for studio-quality output.
- You need virtual office presence for a remote team: Around — floating video bubbles designed for ambient presence, not meetings.
Evaluating how to reduce your team's video conferencing costs without disrupting how they work? The BKND team can audit your current tool stack and identify where consolidation opportunities exist within your existing productivity suite subscriptions.
FAQ
Frequently Asked Questions
Google Meet's free plan supports 100-participant meetings with a 60-minute limit — the most practical free alternative for most teams. Jitsi Meet (meet.jit.si) is completely free with no time limits, no account required, and no participant caps for smaller groups, making it the best option for privacy-conscious teams or occasional use without a subscription. Microsoft Teams offers a free plan with 60-minute meetings and 100 participants. For async communication, Loom's free Starter plan covers 25 recorded videos, which is sufficient for many individual users.
Zoom's per-host pricing model means every person who needs to host meetings requires a license — currently $15.99-$19.99/month per host on the Pro plan. For a 20-person team where everyone occasionally hosts meetings, that's $320-$400/month. Organizations on Google Workspace or Microsoft 365 are essentially paying twice for video conferencing, since Meet and Teams are already included in their productivity suite subscriptions. Zoom's pricing also escalates significantly for webinar capabilities, which are separate add-on products with their own per-host costs.
For standard business meetings, Google Meet matches Zoom on the core features that most teams use: HD video and audio, screen sharing, breakout rooms, meeting recording, background effects, and live captions. Zoom has advantages in larger webinar and all-hands scenarios (better audience management tools), longer meeting history and recording management, and a broader third-party integration ecosystem. For everyday team meetings and external calls, the practical difference is minimal — and for Google Workspace organizations, Meet is the more economical choice.
Whereby is the top choice for client-facing meetings specifically — its persistent room URLs (no scheduling required) and no-download browser-based joining eliminate friction for external participants. Google Meet is a strong second option since most people have a Google account and the join experience is familiar. Zoom remains reliable but asking clients to install the Zoom application is an additional step that some reject. For client meetings where recording and transcription matter, Teams or Zoom Pro are more capable.
Loom is the most impactful tool for distributed teams working across significant time zone differences — it shifts communication from synchronous meetings to asynchronous video messages, eliminating the need to find overlapping hours for many routine updates and decisions. Around is the better choice for teams with overlapping work hours who want persistent video presence throughout the day without scheduling formal meetings. Google Meet or Microsoft Teams (depending on your productivity suite) handle the synchronous meetings that do require real-time discussion.