Rohnert Park Transmission
Transforming a local auto repair shop into Sonoma County's most trusted transmission specialist through strategic digital presence.
View ResultsThe Challenge
Rohnert Park Transmission, a family-owned auto repair shop with over 30 years of experience, was struggling to compete with larger chain stores and dealerships in the digital space. Despite their excellent reputation and certified expertise, they were virtually invisible online, relying solely on word-of-mouth referrals.
Key Issues
- •No online presence beyond a basic Google Business listing with outdated information
- •Losing customers to competitors with stronger digital marketing and online booking
- •Unable to showcase their ATRA Master certification and specialized transmission expertise
- •Missing opportunities to educate customers about preventive maintenance
- •No system for managing online reviews or customer testimonials
- •Difficulty attracting younger demographics who search for services online
Our Solution
We developed a comprehensive digital transformation strategy that positioned Rohnert Park Transmission as the go-to transmission specialist in Sonoma County. Our approach combined technical SEO, user-friendly design, and strategic content marketing to build trust and drive conversions.
Built a mobile-first, high-performance website with instant quote capabilities and online appointment scheduling
Implemented local SEO strategies targeting 50+ high-intent keywords specific to transmission repair and auto services
Created an educational content hub with vehicle-specific repair guides and maintenance schedules
Developed a review management system that increased positive reviews by 300% in 6 months
Integrated real-time chat support and SMS notifications for customer convenience
Designed a referral program website feature that tracked and rewarded customer referrals automatically
The Process
Our systematic approach ensured a smooth transformation from concept to launch, with continuous optimization based on real user data and business metrics.
Discovery & Research
Conducted competitor analysis, keyword research, and customer interviews to understand the market landscape and user needs.
Design & Prototyping
Created mobile-first designs with focus on conversion optimization, featuring prominent CTAs and trust signals throughout the user journey.
Development & Integration
Built the website using Next.js for optimal performance, integrated booking system, and connected CRM for lead management.
Content Creation
Produced 50+ pages of SEO-optimized content including service pages, repair guides, and educational blog posts.
Launch & Optimization
Deployed the website with comprehensive monitoring, conducted A/B testing, and refined based on user behavior data.
The Results
Within 6 months of launch, Rohnert Park Transmission experienced dramatic growth across all digital metrics, translating directly into increased revenue and market share.
Monthly Website Visitors
Online Appointment Bookings
Average Session Duration
Mobile Conversion Rate
Project Showcase
Clean, professional design that builds trust and showcases expertise
Mobile-first approach ensuring seamless experience across all devices
Streamlined appointment scheduling reducing phone calls by 60%
Technology Stack
Ready to Transform Your Business?
Let's create something amazing together. Our team is ready to bring your vision to life.
Project Details
“BKND completely transformed our business. We went from being invisible online to dominating local search results. The website they built doesn't just look great – it actually brings in customers. We're now booked solid weeks in advance, and our revenue has increased by over 200%. Best investment we ever made.”