Randy's Sealcoating & Striping
Paving the way to digital success for a family-owned asphalt company through strategic branding and lead generation.
View ResultsThe Challenge
Randy's Sealcoating, a third-generation family business serving commercial and residential clients for over 25 years, was losing market share to newer competitors with stronger online presence. Despite superior craftsmanship and competitive pricing, they struggled to reach new customers beyond referrals.
Key Issues
- •Outdated branding that didn't reflect the company's professional standards and capabilities
- •No digital presence while competitors dominated search results and social media
- •Seasonal business with inconsistent lead flow causing revenue fluctuations
- •Unable to showcase extensive portfolio of commercial projects and satisfied clients
- •Manual quote process taking days instead of hours, losing customers to faster competitors
- •No system to capture and nurture leads during off-season months
Our Solution
We executed a complete digital transformation that established Randy's Sealcoating as the premier choice for commercial asphalt services in their region. Our multi-channel approach focused on building trust, showcasing expertise, and streamlining the customer journey.
Created a bold, professional brand identity that commands attention and builds trust with commercial clients
Developed a high-converting website featuring project galleries, instant quote calculator, and seasonal scheduling
Implemented aggressive local SEO strategy dominating 'asphalt', 'sealcoating', and 'parking lot striping' searches
Launched targeted Google Ads campaigns with seasonal adjustments maximizing ROI during peak months
Built automated email marketing system nurturing leads year-round with maintenance reminders and special offers
Created drone video content showcasing large-scale commercial projects that competitors couldn't match
The Process
Our strategic approach transformed Randy's Sealcoating from a word-of-mouth business to a digital powerhouse in just 16 weeks.
Brand Development
Created new logo, brand guidelines, and visual identity that positions the company as industry leaders.
Website Design & Development
Built conversion-focused website with project galleries, instant quotes, and mobile-first responsive design.
Content Production
Produced drone footage, before/after galleries, and customer testimonial videos showcasing expertise.
SEO & Local Listings
Optimized for 75+ keywords, claimed and enhanced all local business listings, built citation network.
Marketing Automation
Set up CRM, email sequences, quote follow-ups, and seasonal campaign automation.
The Results
The digital transformation delivered immediate and sustainable results, with Randy's Sealcoating becoming the dominant player in their market within one season.
Monthly Qualified Leads
Average Project Value
Quote-to-Close Rate
Customer Acquisition Cost
Project Showcase
Bold, professional design that instantly builds trust with commercial clients
Instant quote calculator increased conversions by 240%
Interactive before/after gallery showcasing transformation capabilities
Technology Stack
Ready to Transform Your Business?
Let's create something amazing together. Our team is ready to bring your vision to life.
Project Details
“BKND didn't just build us a website – they transformed our entire business. We went from chasing jobs to turning down work because we're booked solid. The ROI has been incredible. We've grown more in 6 months than the previous 5 years combined. They understood our industry and delivered results that exceeded every expectation.”