Midland Insurance
Modernizing a traditional insurance agency with digital innovation to capture new markets and streamline operations.
View ResultsThe Challenge
Midland Insurance, a respected regional insurance agency with 40+ years of experience, was struggling to adapt to the digital age. Their traditional approach was losing ground to online-first competitors and direct-to-consumer insurance platforms.
Key Issues
- •Complex insurance products were difficult to explain without face-to-face meetings
- •No online quote system meant losing after-hours and weekend opportunities
- •Young families and professionals choosing tech-savvy competitors
- •Agents overwhelmed with routine inquiries instead of focusing on sales
- •No digital tools to manage policies, claims, or payments online
- •Missing cross-sell and upsell opportunities due to lack of customer data insights
Our Solution
We created a comprehensive digital ecosystem that transformed Midland Insurance into a modern, efficient, and customer-centric organization while maintaining their personal touch and trusted reputation.
Built an intelligent quote system that guides users through complex insurance options with plain language
Developed a secure client portal giving 24/7 access to policies, claims, documents, and payment management
Created educational content hub explaining coverage options, saving tips, and risk management strategies
Implemented CRM integration with automated follow-ups, renewal reminders, and personalized recommendations
Designed comparison tools allowing customers to see coverage options and savings opportunities side-by-side
Built mobile-responsive design ensuring seamless experience across all devices and platforms
The Process
Our methodical approach ensured a seamless digital transformation while maintaining business continuity and staff buy-in throughout the process.
Discovery & Planning
Analyzed customer journeys, interviewed agents, studied competitors, and mapped optimal user experiences.
UX/UI Design
Created intuitive interfaces simplifying complex insurance products with clear information architecture.
Platform Development
Built secure, scalable platform with quote engine, client portal, and third-party integrations.
Content & SEO
Produced educational content, optimized for search engines, and built trust through valuable resources.
Training & Launch
Trained staff on new systems, conducted soft launch with select clients, then full deployment.
The Results
The digital transformation exceeded all projections, with Midland Insurance experiencing unprecedented growth while dramatically improving operational efficiency.
Online Quote Requests
Average Time to Quote
Customer Retention Rate
Revenue Per Customer
Project Showcase
Clean, trustworthy design that simplifies insurance shopping
Intelligent quote system that converts browsers into buyers
Comprehensive client portal reducing support calls by 60%
Technology Stack
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Project Details
“BKND revolutionized how we do business. The platform they built not only attracts new customers but actually helps us serve them better. Our agents are more productive, our customers are happier, and our revenue has grown beyond our wildest expectations. This investment will pay dividends for years to come.”