Dimatic Control
Elevating a B2B industrial automation company to industry leadership through sophisticated digital presence and lead generation.
View ResultsThe Challenge
Dimatic Control, a leading provider of industrial automation and control systems, faced unique B2B challenges in presenting complex technical products online. Despite their expertise in PLC programming and SCADA systems, they struggled to compete with international competitors in the digital space.
Key Issues
- •Complex technical products required extensive explanation typically done through sales engineers
- •Engineering teams couldn't find technical specifications and CAD files easily online
- •Outdated website undermined credibility when competing for Fortune 500 contracts
- •Technical documentation scattered across PDFs with no version control or search capability
- •No system to qualify leads, resulting in sales team wasting time on unqualified inquiries
- •Unable to showcase expertise and certifications effectively to decision makers
Our Solution
We developed a sophisticated B2B digital platform that positions Dimatic Control as the industry leader while making technical information accessible and actionable for engineers and procurement teams.
Built an interactive product catalog with 3D visualizations, specifications filtering, and CAD file downloads
Created intelligent search system indexing thousands of technical documents with version control
Developed lead scoring system that qualifies inquiries based on company size, project scope, and timeline
Implemented gated content strategy capturing qualified leads through white papers and technical guides
Built customer portal for existing clients to access documentation, request support, and track orders
Created dynamic case study presentations showcasing ROI and efficiency gains for similar industries
The Process
Our B2B-focused approach transformed Dimatic Control's digital presence into a powerful sales enablement tool that shortens sales cycles and generates qualified opportunities.
Technical Discovery
Analyzed product catalog, interviewed engineers, mapped buyer journey from research to purchase decision.
Information Architecture
Organized complex technical data into intuitive navigation with powerful search and filtering capabilities.
Platform Development
Built robust platform with product configurator, document management system, and CRM integration.
3D Product Visualization
Created interactive 3D models and technical animations explaining complex automation systems.
Content & SEO Strategy
Produced technical content targeting engineering searches and industry-specific solutions.
The Results
The new platform transformed Dimatic Control's sales process, dramatically reducing the time from initial inquiry to closed deal while increasing average contract values.
Time to Quote
Qualified Lead Volume
Average Deal Size
Sales Cycle Length
Project Showcase
Professional B2B design that builds trust with enterprise clients
Advanced filtering and 3D visualization for complex industrial products
Comprehensive portal for documentation, support, and order tracking
Technology Stack
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Project Details
“BKND understood our complex B2B requirements and delivered a platform that actually helps us sell highly technical products online. The interactive catalog and document management system have become essential tools for our sales team. We've shortened our sales cycle by 60% and tripled our qualified leads. This platform has fundamentally changed how we do business.”